Total conversion value

The sum of conversion values.

If you build a report with Conversion value, Total conversion value will be calculated separately for each value:

Conversion value SKAN conversions Total conversion value
1 3 3
3 2 6
10 1 10
Total 6 19

If you build a report without Conversion value, Total conversion value will be the sum of all conversion values:

SKAN conversions Total conversion value
6 19

For more details, refer to the Conversion value section