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MAU per 30 days (d)

MAU per 30 days is the number of active devices in 30 days.

In contrast to the MAU metric, MAU per 30 days shows the actual number of devices and processes data for the selected report period:

Report period MAU per 30 days/ MAU
09/01 - 09/30 MAU per 30 days: devices that were active from 09/01 to 09/30
MAU: average value of the active devices calculated from 08/03 to 09/30
10/01 - 10/31 MAU per 30 days: average value of MAU 10/01-10/30 and MAU 10/31
MAU: average value of the active devices calculated from 09/02 to 10/31
10/01 - 10/14 MAU per 30 days: devices that were active from 10/01 to 10/14
MAU: average value of the active devices calculated from 09/02 to 10/14
09/14 - 10/15 MAU per 30 days: devices that were active from 09/14 to 10/15
MAU: average value of the active devices calculated from 08/16 to 10/15
09/01 - 10/31 MAU per 30 days: average value of MAU 09/01-09/30, MAU 10/01-10/30 and MAU 10/31
MAU: average value of the active devices calculated from 08/03 to 10/31

MAU per 30 daysFlow metric
MAU per 30 days CACurrent Attribution metric