MAU per month is the number of active devices in one calendar month (Jan, Feb, etc.).
In contrast to the MAU metric, MAU per month shows the actual number of devices and processes data for the selected report period:
| Report period | MAU per month/ MAU |
|---|---|
| 10/01 - 10/31 |
MAU per month: devices that were active from 10/01 to 10/31 MAU: average value of the active devices calculated from 09/02 to 10/31 |
| 10/01 - 10/14 |
MAU per month: devices that were active from 10/01 to 10/14 MAU: average value of the active devices calculated from 09/02 to 10/14 |
| 09/14 - 10/15 | MAU per month: average value of MAU 09/14-09/30 and MAU 10/01-10/15 MAU: average value of the active devices calculated from 08/16 to 10/15 |
| 09/01 - 10/31 | MAU per month: average value of MAU 09/01-09/30 and MAU 10/01-10/31 MAU: average value of the active devices calculated from 08/03 to 10/31 |
MAU per month – Flow metric
MAU per month CA – Current Attribution metric
