Activity days (d)

The average number of active days per device for the selected report period. An active day is a day for which at least one event on the device was logged: a registration, authorization, launch, hit, in-app impression, or payments.

Payment includes an in-app payment, subscription, subscription renewal or custom revenue

Activity days FlowFlow metric
Activity days CACurrent Attribution metric
Activity days LTLifeTime metric
Activity days ATAttribution Time metric