WPU per 7 days is the number of paying devices in 7 days.
Payment includes an in-app payment, subscription, subscription renewal, or custom revenue
In contrast to the WPU metric, WPU per 7 days shows the actual number of devices and processes data for the selected report period:
| Report period | WPU per 7 days/ WPU |
|---|---|
|
Mon 01/09 - Sun 07/09 |
WPU per 7 days: devices that have made at least one payment from 01/09 to 07/09 WPU: average value of the paying devices calculated from 26/08 to 07/09 |
|
Mon 01/09 - Thu 04/09 |
WPU per 7 days: devices that have made at least one payment from 01/09 to 04/09 WPU: average value of the paying devices calculated from 26/08 to 04/09 |
| Thu 04/09 - Wed 10/09 |
WPU per 7 days: devices that have made at least one payment from 04/09 to 10/09 WPU: average value of the paying devices calculated from 29/08 to 10/09 |
| Mon 01/09 - Sun 14/09 |
WPU per 7 days: average value of WPU 01/09-07/09 and WPU 08/09-14/09 WPU: average value of the paying devices calculated from 26/08 to 14/09 |
WPU per 7 days – Flow metric
WPU per 7 days CA – Current Attribution metric
