WPU per week is the number of paying devices in one calendar week (Mon, Tue, etc.).
Payment includes an in-app payment, subscription, subscription renewal, or custom revenue
In contrast to the WPU metric, WPU per week shows the actual number of devices and processes data for the selected report period:
| Report period | WPU per week/ WPU |
|---|---|
|
Mon 01/09 - Sun 07/09 |
WPU per week: devices that have made at least one payment from 01/09 to 07/09 WPU: average value of the paying devices calculated from 26/08 to 07/09 |
| Mon 01/09 - Thu 04/09 |
WPU per week: devices that have made at least one payment from 01/09 to 04/09 WPU: average value of the paying devices calculated from 26/08 to 04/09 |
| Thu 04/09 - Wed 10/09 |
WPU per week: average value of WPU Thu-Sun and WPU Mon-Wed WPU: average value of the paying devices calculated from 29/08 to 10/09 |
| Mon 01/09 - Sun 14/09 |
WPU per week: average value of WPU 01/09-07/09 and WPU 08/09-14/09 WPU: average value of the paying devices calculated from 26/08 to 14/09 |
WPU per week – Flow metric
WPU per week CA – Current Attribution metric
