WPU —
the average number of paying devices per the past 7 days.
On a daily basis, system computes the number of devices that
have made at least one payment in the past 7 days. Average of the present measure for report period would be WPU.
In other words, WPU is computed using moving 7 days window. For example, if the report is aggregated by
days, than WPU for
This metric is more complicated than WPU in the classic sense.
Note new metrics
WPU per week and WPU per 7 days
WPU – Flow metric
WPU CA – Current Attribution metric