WPU —
the average number of paying devices per the last 7 days.
On a daily basis, system computes the number of devices that
have made at least one payment for the last 7 days. Average of the present measure for report period would be WPU.
Payment includes an in-app payment, subscription, subscription renewal, or custom revenue
In other words, WPU is computed using moving 7 days window. For example, if the report is aggregated by
days, than WPU for
This metric is more complicated than WPU in the classic sense.
Note new metrics
WPU per week and WPU per 7 days
WPU – Flow metric
WPU CA – Current Attribution metric