MPU per 30 days is the number of paying devices in 30 days.
Payment includes an in-app payment, subscription, subscription renewal, or custom revenue
In contrast to the MPU metric, MPU per 30 days shows the actual number of devices and processes data for the selected report period:
| Report period | MPU per 30 days/ MPU |
|---|---|
| 01/09 - 30/09 |
MPU per 30 days: devices that have made at least one payment from 01/09 to 30/09 MPU: average value of the paying devices calculated from 03/08 to 30/09 |
| 01/10 - 31/10 |
MPU per 30 days: average value of MPU 01/10-30/10 and MPU 31/10 MPU: average value of the paying devices calculated from 02/09 to 31/10 |
| 01/10 - 14/10 |
MPU per 30 days: devices that have made at least one payment from 01/10 to 14/10 MPU: average value of the paying devices calculated from 02/09 to 14/10 |
| 14/09 - 15/10 | MPU per 30 days: devices that have made at least one payment from 14/09 to 15/10 MPU: average value of the paying devices calculated from 16/08 to 15/10 |
| 01/09 - 31/10 | MPU per 30 days: average value of MPU 01/09-30/09, MPU 01/10-30/10 and MPU 31/10 MPU: average value of the paying devices calculated from 03/08 to 31/10 |
MPU per 30 days – Flow metric
MPU per 30 days CA – Current Attribution metric
