MPU per month is the number of paying devices in one calendar month (Jan, Feb, etc.).
Payment includes an in-app payment, subscription, subscription renewal, or custom revenue
In contrast to the MPU metric, MPU per month shows the actual number of devices and processes data for the selected report period:
| Report period | MPU per month/ MPU |
|---|---|
| 01/10 - 31/10 |
MPU per month: devices that have made at least one payment from 01/10 to 31/10 MPU: average value of the paying devices calculated from 02/09 to 31/10 |
| 01/10 - 14/10 |
MPU per month: devices that have made at least one payment from 01/10 to 14/10 MPU: average value of the paying devices calculated from 02/09 to 14/10 |
| 14/09 - 15/10 | MPU per month: average value of MPU 14/09-31/09 and MPU 01/09-15/10 MPU: average value of the paying devices calculated from 17/08 to 15/10 |
| 01/09 - 31/10 | MPU per month: average value of MPU 01/09-30/09 and MPU 01/10-31/10 MPU: average value of the paying devices calculated from 03/08 to 31/10 |
MPU per month – Flow metric
MPU per month CA – Current Attribution metric
