MPU —
the average number of paying devices per the last 30 days.
On a daily basis, system computes the number of devices
that have made at least one payment for the last 30 days.
Average of the present measure
for report period would be MPU.
Payment includes an in-app payment, subscription, subscription renewal, or custom revenue
In other words, MPU is computed using moving 30 days window.
For example, if the report is aggregated by days, than MPU for
This metric is more complicated than MPU in the classic sense.
Note new metrics
MPU per month and MPU per 30 days
MPU – Flow metric
MPU CA – Current Attribution metric
