The application title to which the indices are assigned.
Identifier of the app to which the indices are assigned.
You can find idApp in the address bar on the application page in MyTracker
The app version on a device.
The version format is the sequence: < major >.< minor >.< patch version >. You can add selector on each part of the version.
The app major version on a device.
It's defined by the first figure in the version number. For example, the major version in the number 12.1.4 is 12.
The app minor version on a device.
It's defined by the second figure in the version number. For example, the minor version in the number 12.1.4 is 12.1.
The app patch version on a device.
It's defined by the third figure in the version number. For example, the patch version in the number 12.1.4 is the 12.1.4.
The version of SDK integrated into the app.
The version format is the sequence: < major >.< minor >.< patch version >. You can add selector on each part of the version.
The major version of SDK integrated into the app.
It's defined by the first figure in the version number. For example, the major version in the number 12.1.4 is 12.
The minor version of SDK integrated into the app.
It's defined by the second figure in the version number. For example, the minor version in the number 12.1.4 is 12.1.
The patch version of SDK integrated into the app.
It's defined by the third figure in the version number. For example, the patch version in the number 12.1.4 is 12.1.4.
The project title to which the indices are assigned.
Identifier of the project to which the indices are assigned.
You can find idProject in the address bar on the project page in MyTracker
The platform for which app was created (iOS, Android, Web).
This field displays package name of application that installed the target application. By using this field you could find out which application store was used to install your application.
This field is only relevant for applications on Android platform
The ad campaign title to which the indices are assigned.
Identifier of the ad campaign to which the indices are assigned.
You can find idCampaign in the address bar on the campaign page in MyTracker
Each ad campaign could include several, independent tracking links. "Tracking link" metric indicates to which of them displayed data are assigned
Identifier of the tracking link to which the indices are assigned.
You can find idAd in the address bar on the tracking link page in MyTracker
Identifier of the Click URL to which the indices are assigned.
You can find ID in the URL after the domain https://trk.mail.ru/c/
A type of advertising interaction leading to attribution:
The company indicated as a partner during ad campaign setup and responsible for advertising campaign execution.
The Organic partner specifies organic traffic that is not associated with any company.
Type of traffic, opted for, when creating a campaign. It's metadata and shows the category to which the incoming traffic from the campaign belongs. It's used to access detailed information on the total amount of traffic and its categories.
Type of promotion strategy opted for when creating a campaign:
Use this dimension to assess the effectiveness of each promotion method.
MyTracker user who created the campaign.
Use this dimension to see stats on users who created campaigns in MyTracker. For example, to evaluate the performance of campaign owners or compare their achievements.
Additional parameters by which you can segment traffic. For example, it could be the name of an ad set, a search request, or any other information from your partner.
MyTracker provides nine SubIDs, which value depends on the specific ad campaign.
SubID 1
SubID 2
SubID 3
SubID 4
SubID 5
SubID Network
SubID Campaign
SubID Ad Set
SubID Creative
The account title to which the indices are assigned.
Identifier of the account to which the indices are assigned.
You can find idAccount in the address bar on the account page in MyTracker
The ads placement in the app flow (at app launch, at game-over, in between levels, on the home screen, etc.)
If your partner is myTarget, the Placement can take any value which you added in myTarget as pads.description.
App monetization service (myTarget, IronSource) that allows you to serve ads to your app according to user needs.
A kind of ad, integrated into your app to monetize traffic (banner, interstitial, rewarded video, offerwall and others)
