LTV Prediction

LTV Prediction is predicted revenue from users who installed the app in the selected report period. For example, LTV Prediction 1m is revenue that will be earned in one month after users installed the app.

LTV Prediction includes revenue for in-app payments, subscriptions, ad impressions, and custom payments. To see the forecast separately for each revenue type, add the dimension or filter Revenue type.

SKAN LTV Prediction

SKAN LTV Prediction is the predicted revenue generated from in-app purchases of users who installed an app in the defined period and were attributed using the SKAdNetwork

For details see docs