Segments are a vital tool for user analytics. A segment is a group of users identified using certain parameters, e.g. who brings in most revenue or signs up with an old iPhone.
As MyTracker's analytics tool, segments cover all the options for working with a product audience:
A segment can be built for an individual app or the entire project based on both device or user parameters. Segmenting criteria depends on segment audience type and may be as follows:
MyTracker calculates the segment size daily based on the parameters you have set. You can see the progress on the segment page. All key data, such as the segment size, calculation date, and linked apps, are available on the Segment list page.
You can use a ready segment as a basis. Open the segment page and press the Duplicate segment button.
Remember that users can have one and more devices, and some switch or upgrade their devices.
* — required fields.
In this step, you set the general period for the segment calculation. It can then be redefined for some parameters individually (Revenue, New Audience, etc.) via the Limit to period condition
For a fixed period, you need to select exact dates.
For the sliding window, you can select Last X days and add Offset. For example, if today is January 7, then the period for the last 5 days without offset will be January 3 to 7. The period offset by 2 days is January 1 to 5.
You can set the following options:
To analyze segments, use the following options:
You can export the segment in the CSV file to get a list of identifiers of the specific audience. For instance, it can be IDs of the active users in a particular country or IDs of iOS devices with app install.
Export is only available for the Account Owner. For details, see the section Access Rights
Under the General Data Protection Regulation (GDPR), the segment cannot be exported if it includes personal user data: gender, age
|Segment by devices|
|idProfile||Device identifier in the app. It defines a pair of app+individual device|
|GAID||Android advertising identifier|
|IDFA||iOS advertising identifier|
|OAID||Huawei advertising identifier|
|Segment by users|
|idProjectUser||User identifier in the project. It defines a pair of project + user (idProject + CustomUserId)|
|CustomUserID||User identifier sent via SDK. It defines an individual user|
Other identifiers remain unhashed.
MyTracker hashes the IDFA and GAID identifiers according to the standards — in uppercase and lowercase, respectively.
Use the Maximum size per file field, if you want to export a segment into multiple files of a particular size. Each expanded file from the export file corresponds to the size specified in the field. This helps improve the subsequent identifiers' transfer to advertising networks, limiting file sizes for the uploaded files.
By default, the field headers will be added only to the first file. If you select the Remove headers option, the field headers will be removed from all files.
In MyTracker, you can set the file size from 10 to 4 095 MB.
Enter 0 or leave the field blank if you do not want to export a segment with multiple files.
You can use downloaded identifiers in your option: send push notifications, pass IDs to the partner or in your analytics system, and so on.
The segment size may differ in the downloaded file and the interface for several reasons:
You can export the segment using the Export API. Learn more
If a segment is not used or has been created by mistake, it may be archived. Archiving comes in handy when you have numerous segments. Archived segments are marked as Archived and moved to the bottom of the list, with no further daily calculations made for these segments.
To archive a segment, press the button in the Segments list or on View segment or Edit segment pages.
To restore an archived segment, press the button.