Connecting myTarget to audiencesPremium plan

Connect the myTarget partner to an audience to send data for retargeting advertising campaigns.

Before connecting the audience to the partner, make sure that you configured myTarget integration with your MyTracker account.

Connecting myTarget

  1. On the Audiences List page, select the required audience.
  2. In the Sending to partners section, click Add partner integration.
  3. On the page that opens, in the Partner field, select myTarget.
  4. In the Account field, select the myTarget account you want to connect to the audience. If you do not have any connected partner accounts, click Add new account in the Login field and connect the myTarget account to your MyTracker account.
  5. In the Platform field, select one or several platforms, IDs of which will be sent to the partner.
  6. Click Add.

After you connected myTarget to an audience, it will be displayed in your myTarget account. The audience will be available only for those advertising campaigns that are linked to the selected account.

You can pause or resume audience transfer to myTarget using the and , respectively. Click to remove the integration.

You can also export the audience, to which myTarget is connected, to VK Ads. For details, go to the VK Ads documentation on external audiences.